How to use google keyword planner - Pros and cons

 Google Keyword Planner is a tool that allows advertisers to research keywords for their PPC (pay-per-click) and SEO (search engine optimization) campaigns. It can be accessed through an AdWords account and is available to both advertisers and non-advertisers.

To use Google Keyword Planner, you can follow these steps:

• Log in to your AdWords account and navigate to the "Tools" menu.
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• Select "Keyword Planner" from the drop-down menu.
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• Once you're on the Keyword Planner page, you can either "Find new keywords" or "Get search volume and forecasts."
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• To find new keywords, you can enter a website URL, product category, or a few seed keywords related to your business or product.
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• After entering the information, click "Get Ideas" to see a list of related keywords and their search volume, CPC (cost per click), and competition level.
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• You can also use the "Get search volume and forecasts" feature to see historical data and forecasts for specific keywords you are targeting or considering.

Pros of using Google Keyword Planner are:

• It provides a wealth of keyword data, including search volume, CPC, and competition level, which can help you understand the demand for specific keywords and how to optimize your campaigns.
• It can help you find new keywords that you may not have thought of.
• It can help you forecast the performance of your campaigns.

Cons of using Google Keyword Planner are:

• The data provided may not be entirely accurate, so it's always important to do your own research and testing.
• The tool is mainly focus on Adwords campaigns, so it's not as useful for SEO campaigns.
• It doesn't give you an idea of the search intent behind a keyword, which can be important to understand for SEO campaigns.

Overall, Google Keyword Planner is a useful tool for researching keywords for PPC campaigns and to get an idea of the search volume and competition level for specific keywords. However, it's important to note that the tool should be used in conjunction with other research and testing methods to get a more accurate picture of keyword performance.